Hello! I'm Zohar, an art director & multidisciplinary designer specializing in digital experiences, storytelling, brand design, and motionography.
An animated project that visualizes the unity of text and sound. The sound is a hybrid of two unrelated tracks - one a song, "Chimes, by Hudson Mohawke, another a comedy bit from the comedian, Hannibal Buress. The main challenge was visualizing and displaying every single word spoken and animating those words to the exact beat of both audio tracks seamlessly.
This animation was designed to tell a story through the use of motion. The Tour de France logo is a static logo, yet tries to tell a story about movement and racing. So, to make the viewer truly feel the back-story, I broke the logo into separate pieces and animated them all into a race of their own, upon where at the finish line they all come together in victory.
A 3-step guide on how to find your missing socks. The animation comically reflects real-life experiences within the laundry world ,yet creates a surprising punch at the end. The visual language of 2D paper cutouts adds to the fun, comical feel of the storyline, while moving in sync to the upbeat sounds of the song.
Poster design for a past cultural event at the Tel Aviv Museum of Art, which included a diverse list of lectures all discussing modern futurism within the city and within the world. The center and base of the poster is the title in Hebrew, "Tomorrow is Already Here" and is displayed in a way that flows as if it were in motion, something commonly associated with Futurism. The colors represent nighttime, reflecting the hours of the lectures that take place into the night.
Branding design for the city of San Francisco made up from a series of icons displayed on a range of products meant to be dispersed within the city. The icons all share the same anchor of one horizontal line that they stand upon, which mirrors the angled-streets of the city. The idea behind the design is that the icons can be presented each on their own or can be "mix-n-matched" and combined into one long line that is assembled from different sets of icons.
A typographic booklet about the Blue Whale using information taken from its Wikipedia page. The design I created takes the 3,000 word-long text and puts it in an infographic language that is more enjoyable for reading and learning, all while living in the visual world of the sea.
Tel Aviv is the city with the highest dogs per capita in the world, hence the need to design a magazine that's all about them! All the textual content within the magazine was researched, gathered, and accumulated from different sources and then unified into one visual language. The color scheme is based on the colors a dog can see - shades of blue, yellow, grey, black, & white.