Category
Broadcast
Credits
Design | Zohar Pomerantz, Yotam Rapaport
Date
2021
The narrative of the novel unfolds against the backdrop of World War III, an enduring conflict that's persisted for the long span of 15 years. Millions of people have been forced to seek refuge underground, while authoritative individuals remained fighting above ground.
Yet, the surface world presents an entirely different reality. There, an illusion of ongoing war is deceitfully portrayed to all the innocent people below; a facade allowing these elite group of individuals to continue upholding their extravagant lives.
1) Petri dish - zooming in on abstract shapes that morph into images, objects and textures
2) Magic - demonstrate through illusions how the ultimate lie can be constructed
3) Web of lies - lies are "strung together" as strings and threads, and only when the web is cut or dismantled the truth is revealed
4) Check the 'fine print' - a magnifying glass reveals what wasn't noticeable, revealing documents, photos, texts, etc.
In line with our concept, we consistently worked to enhance and expand our collection of footage, seeking more precise visuals. One video particularly resonated with us because it captured the unwavering gaze of two children's eyes, innocently tracking the camera's movement. This imagery stood out because it perfectly embodied the visual representation we were aiming for – a portrayal of innocence and the lack of control.
In an era where misinformation is so common and surprisingly holds widespread sway, we recognized that media acts as an accurate and current symbol of influence. We likened media to a 'funnel,' through which lies are spread, portraying the media as the presenter of authority and control.
Childhood serves as a depiction of vulnerability, where young individuals are subject to the adults who dictate their actions. By comparing of imagery of childhood and warfare, we were able to vividly illustrate an ongoing power dynamic that exists between those who wield control and those who are subject to it.
We used collage techniques to combine different ideas and create visuals that look like they naturally belonged together. Even though we were both working remotely, we found that a great way to work on the footage design was by making "sequence puzzles" on shared Miro Boards. This helped us see how different scenes could fit together, how they moved, and how they all could come together into a coherent storyline.
Working during a pandemic was challenging to say the least, but dealing with a nationwide lockdown made things that much more complicated. Since we weren't living in the same city at that time, we heavily relied on Zoom sessions for our communication and our work process, which surprisingly turned out to be a very successful approach (on-point with the common phrase, "turning lemons into lemonade").
This was a huge learning opportunity for us as emerging designers and it helped develop our individual work methods and improved our overall design skills. But most importantly, it taught us a great deal about working together as a team – this experience will definitely set the standard for our future projects!
A typographic booklet all about the blue whale.
Using the 3,000 word-long text and information taken from the blue whale's Wikipedia page, I created an infographic language that is much more enjoyable for reading and learning. The design centers around the world of the deep sea: diver, anchors, waves, and sea life.
A typographic booklet all about the blue whale.
Using the 3,000 word-long text and information taken from the blue whale's Wikipedia page, I created an infographic language that is much more enjoyable for reading and learning. The design centers around the world of the deep sea: diver, anchors, waves, and sea life.
A series of biography book cover designs about the faces of the Israeli culture. The covers and the "Siach" logo depict the multilingual & multicultural aspects of Israel, mixing together the Hebrew, Arabic, and English. The abstract designs intermingle between shapes and colors, creating a new fusion that together represents the Israeli culture as a whole.
