Category
Broadcast
Credits
Design | Zohar Pomerantz, Yotam Rapaport
Date
2021
The novel follows the storyline of World War III, a war that has been raging on for the span of 15 long years. Millions of innocent people were forced to live underground for shelter while those in power remained above ground to fight the war.
However, up on the surface, the outside world is living in a much different reality. Peace coexists and the elite rule over the land, living wealthy lives and working hard to keep up the appearance of a big lie.
1) Petri dish - zooming in on abstract shapes that morph into images, objects and textures
2) Magic - demonstrate through illusions how the ultimate lie can be constructed
3) Web of lies - lies are "strung together" as strings and threads, and only when the web is cut or dismantled the truth is revealed
4) Check the 'fine print' - a magnifying glass reveals what wasn't noticeable, revealing documents, photos, texts, etc.
Our concept required us to continuously sharpen and expand our image bank with more accurate visuals. We had found a video of two children's eyes staring and following the camera, an image that hit us in the gut because it was exactly the kind of visual representation we were looking for - something that represented innocence and lack of control.
In a time where fake news is such a widespread topic in our society, we found that media is the best representation of power. We associated the motif of media as a 'funnel' for lies to be spread through. Instead of string, media now took on the form of power, manipulation, and control.
Childhood is a representation of submissiveness, where children are subjected to adults who tell them to do as they're told. By creating stark contrasts between childhood and war, we could depict a power struggle between those in control and those that are controlled by them.
By using collage techniques, which allow for the combination of different elements, we layered ideas one on top of the other and created visual manipulations that seem to coexist in the same environment. Since all of our work together was done remotely, we found the best method for working on the footage was by building sequence "puzzles" on Miro Boards and visualizing the movements and connections between different scenes.
Working during a pandemic was not easy, but working during a country-wide lockdown a whole lot more complex. Since both of us weren't living in the same city at the time, we turned to Zoom sessions as our main means of communication and workflow and were pleased with the process.
This was the biggest learning experience we could have asked for as aspiring designers. We developed our own unique work-styles and techniques, improved on our skills, and most importantly, taught us a whole lot about team dynamics - it is definitely a benchmark for future work to come!
A typographic booklet all about the blue whale.
Using the 3,000 word-long text and information taken from the blue whale's Wikipedia page, I created an infographic language that is much more enjoyable for reading and learning. The design centers around the world of the deep sea: diver, anchors, waves, and sea life.
A typographic booklet all about the blue whale.
Using the 3,000 word-long text and information taken from the blue whale's Wikipedia page, I created an infographic language that is much more enjoyable for reading and learning. The design centers around the world of the deep sea: diver, anchors, waves, and sea life.
A series of biography book cover designs about the faces of the Israeli culture. The covers and the "Siach" logo depict the multilingual & multicultural aspects of Israel, mixing together the Hebrew, Arabic, and English. The abstract designs intermingle between shapes and colors, creating a new fusion that together represents the Israeli culture as a whole.
