Tel Aviv is the city with the highest dogs per capita in the world. This fact certainly calls for having a magazine centered around man's best friend. "Hav" is a play on words in Hebrew and is the sound a dog makes (equivalent to "bark" or "woof".)
Fun fact—the color scheme the magazine is based on is inspired by the colors that a dog is able to see, which include: blue, yellow, grey, black, and white.
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