Category
Experience Design
Credits
Creative Direction | Adam Feinberg
Art Direction | Zohar Pomerantz
Design | Zohar Pomerantz, Sahar Mor, Evgeny Kobuziatski, Hen Magia, Jerome Chambon
Animation | Guy Matan Shlomo, Ofir Yeger, Danny Finkelstein
Creative Producer | Liron Zabari
Producer | Marina Lesokhin
Date
2023
The 12 moving posters were designed to differ from one another in length, style, technique, and animation, collectively portraying the wealth of content housed within the library.
The expansive screen is divided into 3 sections: the first and third sections showcase alternating moving posters, while the second middle section presents a detailed loop of interchanging facts and figures about the library.
The preshow is displayed as both the opening and closing segments of the main movie featured in the library's exhibit. Despite the varied styles and mediums, the preshow and movie seamlessly integrate and complement each other, enhancing the overall viewing experience.
The movie captures the significance of the library through compelling interviews with individuals from various age groups, each sharing their personal insights into the impact of written texts and storytelling.
The inspiration for each poster came from comprehensive research into the library's departments, tapping into their archives for visual references and assets. Additionally, inspiration was drawn from the library's architectural features, including its captivating shapes, underground levels, textures and colors.
A typographic booklet all about the blue whale.
Using the 3,000 word-long text and information taken from the blue whale's Wikipedia page, I created an infographic language that is much more enjoyable for reading and learning. The design centers around the world of the deep sea: diver, anchors, waves, and sea life.
A typographic booklet all about the blue whale.
Using the 3,000 word-long text and information taken from the blue whale's Wikipedia page, I created an infographic language that is much more enjoyable for reading and learning. The design centers around the world of the deep sea: diver, anchors, waves, and sea life.
A series of biography book cover designs about the faces of the Israeli culture. The covers and the "Siach" logo depict the multilingual & multicultural aspects of Israel, mixing together the Hebrew, Arabic, and English. The abstract designs intermingle between shapes and colors, creating a new fusion that together represents the Israeli culture as a whole.
