JCL
Brand design of JCL ("Jerusalem City Line") as part of Alstom's bid to build the new light rail in the city of Jerusalem. JCL's logo takes inspiration from the cultural arches and high hills that the city is built upon, while lines and dots visually represent train tracks & stations.

Category

Branding, Typography

Credits

Creative Direction | Amit Krasny
Art Direction | Jerome Chambon
Design | Zohar Pomerantz
Producer | Liat Evenchik

Date

2021-2022

Logo Sketches

Design directions for JCL's logo, all using motifs of hills & arches, train tracks, and power.

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