As part of Alstom's bid to develop the new light rail network in Jerusalem, a distinct brand identity has been crafted for the Jerusalem City Line (also known as "JCL"). The brand's logo draws its inspiration from the city's cultural arches and elevated terrain, elegantly integrating these characteristics. Additionally, the use of lines and dots in the design serves to visually depict the train tracks and stations, effectively capturing the essence of the project.


Branding, Typography


Creative Direction | Amit Krasny
Art Direction | Jerome Chambon
Design | Zohar Pomerantz
Producer | Liat Evenchik



Logo Sketches

Design directions for JCL's logo, all using motifs of hills & arches, train tracks, and power.

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