San Fran Icons
A brand design has been meticulously imagined for the city of San Francisco, drawing inspiration from one of its prominent characteristics: the iconic steep hills upon which the city is built. These designs have been meticulously constructed to stand alone or seamlessly connect to one another, forming a visual representation resembling a cluster of icons all sitting upon a single hill, all united by a common theme.


Branding, Iconography



Four sets of family icons include: weather, transportation, food & drink, and landmarks. A limited color palette was chosen, of only red and white; red represents the color of the Golden Gate Bridge, and the white the daily fog that envelops the city (known by the residents as "Karl the Fog.")

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