San Fran Icons
Brand design created for the city of San Francisco and inspired by one of its main features - the steep hills on which the city is built upon. The designs are dynamically built to be used individually or linked to one another, thus creating a "hill" of icons.


Branding, Iconography



Four sets of family icons include: weather, transportation, food & drink, and landmarks. A limited color palette was chosen, of only red and white; red represents the color of the Golden Gate Bridge, and the white the daily fog that envelops the city (known by the residents as "Karl the Fog.")

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